Blog

Of all the awesome online marketing channels, robust digital tools and data analytics platforms available to banks these days, there is one channel that can impact how well all of these work: search engine optimization, or SEO.

Chances are your online marketing efforts (social, search, paid ads, email, etc.) point traffic to your website. But if your bank’s website and user experience are ugly and sluggish, the greatest online marketing tactics in the world aren’t going to... Read More

“The ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs

In this pinnacle point in history, it can be all too easy to get lost in the future of business. With exciting digital advances happening every day, living in the here and now has become a secondary thought. However, by ignoring our lessons from the past, we are doomed to repeat our failures. In order to prosper,... Read More

Matt Cunard, Sr. Digital Marketer

There may be no better feeling than launching a brand new website. It’s the culmination of a lot of effort, time and hard work. But over time, a website can deteriorate. As updates are made, usability can suffer, content becomes flat and search engine optimization may suffer.

But there is good news! There are relatively easy ways to identify when these issues arise in order to fix them. Below are five areas to look at to determine how... Read More

By Laura Smith, Web Marketing Specialist

For those of us in the Home Medical Equipment business, the heart of what we do is people. Many enter this field because they want to see people taken care of in a compassionate, caring way.

That’s why getting the right equipment to the patient at the right time is so crucial. You wouldn’t want someone to go without the supplies they so desperately need because of a flaw in the system. However, if you’re an HME that... Read More

The Start of This Decade’s Great Inclusive Initiative By Cassi Price, Manager of Marketing Strategy and Christina Throndson, Director of Business Development

This time last year, many health care business owners and internal marketing teams were learning about Web Content Accessibility Guidelines (WCAG) for the first time, sparked by an announcement made by the... Read More