Blog

By Sean Dever, VGM Forbin Web Marketing Intern

Before joining the VGM Forbin team, I wasn’t sure what an internship would be like. In my mind, it would be something similar to the movie The Internship with Vince Vaughn and Owen Wilson. In the movie, two middle-aged men decide to interview for an internship at Google. They know nothing about the online industry and their internship is a series of chaotic competitions... Read More

Matt Cunard, Sr. Web Marketer/Financial Industry Lead

This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, Part 2: Build a Winning Campaign Strategy, and Part 3: Nail Your Campaign Execution.

As... Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead

This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, and Part 2: Build a Winning Campaign Strategy.

So far, we’ve flexed a lot of our strategic thinking muscles. We engaged our finance department to help us find profitable products and customer... Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead

This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability.

In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically,... Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead

"How do you run a marketing campaign? Where do you start? How do you measure ROI?"

Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on. 

The first post in the series focuses on where you as a marketer can positively impact your institution... Read More

By Joshua Schneiderman, SEM/PPC Program Lead

Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank... Read More

By Sean Dever, Web Marketer at VGM Forbin

You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise.

Searchers turn to Google for their day-to-day search needs. When you create an advertisement for a specific... Read More