Archive: January 2019
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I'm Just A Marketing Intern, What Do I Know?
January 31, 2019
Categories: Forbin Culture
By Sean Dever, VGM Forbin Web Marketing Intern
Not Like the MoviesBefore joining the VGM Forbin team, I wasn’t sure what an internship would be like. In my mind, it would be something similar to the movie The Internship with Vince Vaughn and Owen Wilson. In the movie, two middle-aged men decide to interview for an internship at Google. They know nothing about the online industry and their internship is a series of chaotic competitions... Read More
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What is your ROI?
January 21, 2019
Categories: Financial
Matt Cunard, Sr. Web Marketer/Financial Industry Lead
This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, Part 2: Build a Winning Campaign Strategy, and Part 3: Nail Your Campaign Execution.
“What did we bring in for our last campaign?”As... Read More
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Nail Your Campaign Execution
January 18, 2019
Categories: Financial
Matt Cunard, Sr. Web Marketer & Financial Industry Lead
This is Part 3 of our 4-part series looking at the four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous post, so you will want to read Part 1: Start with Profitability, and Part 2: Build a Winning Campaign Strategy.
So far, we’ve flexed a lot of our strategic thinking muscles. We engaged our finance department to help us find profitable products and customer... Read More
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Build a Winning Campaign Strategy
January 16, 2019
Categories: Financial
Matt Cunard, Sr. Web Marketer & Financial Industry Lead
This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability.
Picking Up Where We Left OffIn our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically,... Read More
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Start with Profitability
January 10, 2019
Categories: Financial
Matt Cunard, Sr. Web Marketer & Financial Industry Lead
"How do you run a marketing campaign? Where do you start? How do you measure ROI?"
Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on.
The first post in the series focuses on where you as a marketer can positively impact your institution... Read More
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The Best Financial Institution in the World
January 9, 2019
Categories: Digital Marketing, Financial, Online Marketing
By Joshua Schneiderman, SEM/PPC Program Lead
Each month, we spend time getting to know new friends like you in the financial services industry. In order to develop the most productive marketing plan, we need to learn what makes your financial institution uniquely wonderful. After all, if people would just sit down and listen, they’d understand that your bank is warm and kind and altruistic, and they should leave their current, cold, heartless financial institution to bank... Read More
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Who Cares About a Landing Page
January 7, 2019
Categories: Custom and Specialty, Digital Marketing, Online Marketing
By Sean Dever, Web Marketer at VGM Forbin
You may not think about your landing page when you're analyzing digital advertising results. The right landing page can make a successful search engine marketing campaign. Your ads make a promise. The landing page fulfills the promise.
Importance to the SearcherSearchers turn to Google for their day-to-day search needs. When you create an advertisement for a specific... Read More