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Airway Oxygen PowerWeb™ 4.5

Overview: Defining the Problem

Airway Oxygen, a healthcare and medical supply business that focuses on oxygen therapy, mobility, bathroom safety, sleep therapy, and women’s health was struggling to attract customers, prove value, increase their presence through social media, and provide maximum online security for patients who pay online through an outdated and unstimulating website.

Goals and Objectives

• Accurately showcase all products and services of expertise
• Create a secure online bill pay portal for patients
• Highlight CPAP products and supplies through a custom CPAP Replenishment Form
• Provide a locations page to accurately showcase all 18 Airway Oxygen locations
• Increase Facebook page likes
• Ensure that the website meets all web accessibility guidelines

Process and Insight: Identifying the Experience

Our design and marketing teams collaborated closely to identify a flow throughout the entire website that would effectively a) gain new patients and maintain existing patients b) highlight all products, services and locations and c) hook the prospect with an effective call to action that results in conversions.

The Solution

With intense collaboration over several weeks between Airway Oxygen and many dedicated VGM Forbin staff, VGM Forbin worked diligently to develop a new and secure PowerWeb™ 4.5 solution and online marketing experience that accurately reflects the overall business goals, provides an extra layer of security through a secure portal, and accurately showcases services and products through social media.

Check it out here!