Blog

Matt Cunard, Sr. Web Marketer & Financial Industry Lead

This is Part 2 of our 4-part series looking at four stages of running a marketing campaign as a financial marketer. It picks up at the end of the previous, so you will want to read Part 1: Start with Profitability.

In our first piece of this series, we hit on profitability and the role marketing plays in it. Specifically,... Read More

Matt Cunard, Sr. Web Marketer & Financial Industry Lead

"How do you run a marketing campaign? Where do you start? How do you measure ROI?"

Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on. 

The first post in the series focuses on where you as a marketer can positively impact your institution... Read More

Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending... Read More