Tag: marketing
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Start with Profitability
January 10, 2019
Categories: Financial
Matt Cunard, Sr. Web Marketer & Financial Industry Lead
"How do you run a marketing campaign? Where do you start? How do you measure ROI?"
Our financial clients ask us these types of questions a lot. So we thought we'd put together a multi-post series about running a campaign from start to finish. This is meant to be a framework to give you a process to lean on.
The first post in the series focuses on where you as a marketer can positively impact your institution... Read More
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How to Measure Your FI’s Marketing Successes AND Failures
May 11, 2017
Categories: Digital Marketing, Financial
Katie Hansen – VGM Forbin, Web Marketing Specialist If you had to choose your largest issue as a financial marketer, I bet it would have something to do with measurement. Whether it’s a bank president who wants to know how many conversions you’ve achieved, or one of your local customers who asks why more people don’t like your Facebook page; measuring the progress of your marketing initiatives is a never-ending... Read More
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The 3 Players to Know in Financial Marketing’s Game of Poker
May 24, 2016
Categories: Financial
Matt Cunard, Sr. Digital Marketer
When you first find out you’re going to a huge marketing conference in Las Vegas, a lot of thoughts flood through your mind. Many of them have nothing to do with marketing.
It was going to be my first time in Vegas, and I had no idea what to expect. Would I get sucked into a high stakes poker game, eventually taking home the grand prize, or find myself dubiously stumbling into a mob-affiliated situation in which I’d end up... Read More
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IBA Marketing Wrap-Up: It’s Time to Do More (Finally)
May 5, 2016
Categories: Financial, Online Marketing
Matt Cunard, Sr. Digital Marketer
April was Community Bankers Month, during which my colleagues and I had a lot of different interactions with clients, prospects and fellow financial marketers. The same phrase kept popping up in conversations: “We know we need to do more.” We heard it on the phone with clients, in person at sales presentations and from numerous marketers at the Iowa Bankers Association Marketing Conference last week.
And... Read More
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Does Your Marketing Measure Up?
April 19, 2016
Categories: Financial, Online Marketing
Matt Cunard, Sr. Digital Marketer, VGM Forbin
"How can we help our customers achieve a higher marketing ROI?” In our planning for the Iowa Bankers Association Marketing Conference next week, myself and other members of our team have asked this question many times. Even though we aren’t bankers, we know challenges exist for bank marketing teams in regard to ROI.
The Financial Brand’s 2016... Read More
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Better Results Exist Outside the Traditional Marketing Box
April 18, 2016
Categories: Financial, Online Marketing
Matt Cunard, Senior Digital Marketer
How familiar does the following scenario sound?
Your bank just wrapped up its latest product or service campaign. You meet with executive staff to go over the results, but you’re having a bit of difficulty. You didn’t have the tools in place to measure your campaign, so there aren’t any definitive results to stand on. However, you did the best you could with the shoestring budget you were given.
The... Read More