Blog

Mariah Holmes, Financial Marketing Intern

Do you remember when free checking was all the rage? Every bank wanted to offer it and every consumer demanded that their bank had it. Look at free checking now. Its unheard of for a bank to not offer free checking. So what’s the current necessity for banks and their customers? Mobile banking, but simply offering the app isn’t enough. Banks need a new differentiator to keep their customers loyal and interactive.  

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