Tag: social media
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[Case Study]: Building A Social Media Community for a Texas Mastectomy Company
February 6, 2019
Categories: Case Studies, Healthcare, Healthcare Case Study, Online Marketing
By Ana Dobrilovic, VGM Forbin Web Marketer
IntroductionWhen it comes to social media success, personalized posts can make all the difference. Today, we examine a mastectomy company in Texas and how staying active on their social media and utilizing personal photos contributed to an increase in engagement, impressions and page likes! The following will detail four different ways that Women’s Health Boutique dominated... Read More
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Social 2.0: Rising to the Challenge of Change
July 3, 2018
Categories: Online Marketing
The social media team at Forbin has been researching and strategizing ways to make our social program stronger and even more impactful for our clients. After months in beta testing, we are excited to announce our newest product: Social 2.0.
As you may have heard or learned from our last article, The Wild West of Marketing in 2018, Facebook has been updating and changing its algorithms. Due to these changes, we worked hard to adjust our strategy to better serve our clients. Social... Read More
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The Evolution of Digital Marketing Part 3: A New Online World 2010 – 2016
March 9, 2017
Categories: Custom and Specialty, Digital Marketing
“The ones who are crazy enough to think that they can change the world, are the ones who do.” – Steve Jobs
In this pinnacle point in history, it can be all too easy to get lost in the future of business. With exciting digital advances happening every day, living in the here and now has become a secondary thought. However, by ignoring our lessons from the past, we are doomed to repeat our failures. In order to prosper,... Read More
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7 Organic and Paid Hacks for Facebook Success
February 24, 2017
Categories: Digital Marketing, Financial
Save Time and Transform Your Financial Institution's Facebook Presence
By Matt Cunard, Sr. Digital Marketer
“Is Facebook even worth it for community banks or credit unions anymore? Don’t all the changes the platform is making that kill organic reach make it a lost cause?” We get these questions on a weekly basis from financial marketers frustrated with the lack of reach and engagement they’re... Read More
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A Busy Marketer’s Guide to Staying Current with Social Media
February 17, 2017
Categories: Financial
We are often asked “How do you keep up on all the changes happening with social media?” It’s a great question, as social media tips, tricks, trends and best practices seem to change weekly.
Our overly simplistic answer is that we work with social media every day. But for you as a bank marketer most likely wearing multiple hats or acting alone, time is a limited resource. If you happen to get five to 10 minutes during the day, you’re probably not spending... Read More
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How Social Media, Politics and Business Ownership Can Be a Damaging Trio
February 13, 2017
Categories: Online Marketing
What Business Owners Need to Know Before Posting Their Views
According to a recent Pew study on social media and politics, the vast majority of Americans on social media have expressed frustration over the political tone and content on social media lately…and for good reason.
In the past few months, our social media platforms have become overrun with political content, most of it taking one... Read More