Blog

By Cassi Price, Manager of Marketing Strategy, VGM Forbin

It’s no secret that advances in technology have taken the marketing world by storm, changing more rapidly each month. As a business owner, how do you keep up and decide where you should be committing your marketing efforts – oh, and with all that free time you have for marketing? I feel your pain. From this web marketing specialist’s point of view, here are the latest tactics that are top of mind and top of the... Read More

By Mandi Joyner, Account Manager, VGM Forbin

Requirements, laws, restrictions, or recommendations are nothing new to the HME industry, but as technology continues to advance and touch all facets of our lives, accessibility guidelines are impacting the industry in ways people once thought were unimaginable.

Websites, which use to be seen as a “nice to have,” are now a key component to owning and operating a business and are being held to higher standards as we became... Read More

Every HME provider wants to advance in their online search rankings because it has been proven that an increase in organic search traffic actually results in better business growth.

However, due to ever-changing search engine optimization (SEO), it can be difficult for HME providers to advance in search rankings while following the web content accessibility guidelines (WCAG) outlined in the web accessibility initiative (WAI).

To... Read More

The Start of This Decade’s Great Inclusive Initiative By Cassi Price, Manager of Marketing Strategy and Christina Throndson, Director of Business Development

This time last year, many health care business owners and internal marketing teams were learning about Web Content Accessibility Guidelines (WCAG) for the first time, sparked by an announcement made by the... Read More

Serious.  Here's why...

On May 17, 2016, WCAG and What You Need to Know: The Laws, The Rights and Your Online Benefits was released by VGM Forbin to educate business owners on the growing issue of website accessibility as it was set to be enforced by the Department of Justice at the start of 2018. 

Over the months, a debate ignited on whether or not website accessibility would be a requirement for business owners or online search engines. This ongoing discussion... Read More